There is a lot of excitement about Web2.0 and everybody becoming content producers. There are also a lot of worries about how much longer that excitement and growth will continue.
We still have quite a long way to go before we run out of content producers.
Just today, I was trying to figure out whether we can afford to have somebody clean the house for us a couple times a month. A few of the big chain companies show up in Google with links to Google Maps.
But, what about all the people that work independently from any franchise? I didn’t find any of them in the search engines.
I can use the phone book to get a better idea, but that still won’t include a lot of the independent people.
My dad just started a home inspection business after retiriing from his previous job. He has started a little website with the help of an old co-worker but has no idea what to do with it besides putting the link on his business card. Once he gets it set up the way he wants, I’ll try to help him get it to show up at the top of the search for home inspections in his area.
If people like my dad are starting to understand that every business needs a web presence, it will not be long before every parent babysitting out of their home and every kid mowing lawns will start wanting to create online content.
We will still be left with the old problem of having small local businesses compete with big national/international businesses but at least we will have a better chance of getting good information from local searches.
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