After Google’s crack down of microsites and thin sites, building an authority site becomes very daunting to many affiliate marketers and small businesses. A seemingly new buzz word went out in an attempt to give Google want it wants, more content and freshness. The solution: content curation. Content curation is not new and has been used by many publishers for decades now. This is not a replacement of creating original content but could complement it to keep your audience’s attention.

Curation is defined as the “exciting and new genre of search tool which is also a tool for scanning real-time environment as well as opportunities for evaluating the relevance and quality of emerging information landscapes [Valenza par. 3]. Teachers, students, librarians, researchers, bloggers and marketers can use this constantly updated digital archive to create a mashup that promotes synthesized thinking.
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