Viral Marketing: The Carrie Telekinetic Coffee Shop Surprise Prank

  How would you react if you saw someone slam a guy against the wall and lift him up? Freak out? Laugh? Run away? You’d probably do all of the above which is what some patrons at the ‘sNice coffee shop in New York City did when they saw this very same thing happen.   The first thing that may come to your mind is that this is a prank or some elaborate hoax or maybe an advertising campaign. If you said the first and the last one you would be right. This whole thing was a set-up from start to finish by the people of Thinkmodo, the minds behind the Times Square TV screen hack video.   This was an advertising project requested by the company that created the new Carrie movie that will be showing in theaters come October 18th. Actually new is relative because while the actors and actresses in the movie are new, the story is not. The original Carrie was first shown in 1976.   Watch the Viral Video:   The set-up   Knowing that they had to create a big buzz for the movie the people at Thinkmodo decided to go all out. What it meant was commandeering a coffee shop somewhere in New York City and then retrofitting it so that it becomes the perfect tool to release some telekinetic mayhem.     This included setting up a fake wall and putting visual effects that will make any major movie studio proud. They also auditioned for the actress to play the power wielding main character as well as the unfortunate victim and...

Understanding Penguin 2.1 and The Hummingbird Algorithm Update Resource

  I got several emails and private messages in my Facebook and Twitter  about how will the Penguin 2.1 and the recent Hummingbird Algorithm from Google will affect the SEO and Inbound Marketing industry. I compiled some best content and categorized them for easy resource for everyone who wants to know more about the recent updates. These articles I believe best represent on the said issue.   Google has just released the second, more updated version of its Penguin spam fighting algorithm. Technically it’s the fifth reiteration of it when you consider all the rollouts both major and minor but since it is based on the Penguin 2 (which is the fourth release) this latest version is dubbed the 2.1.   If that’s a bit confusing don’t be. Also don’t be confused by thinking that Penguin 2.1 will take over for Hummingbird. While hummingbird is for the entire search engine ranking system, Penguin is the spam filter for it. This means that because it is a filter it gets changed periodically in order to get more spam out of your search engine results – hence the many reiterations of it.   What came before: Penguin 2.0 – Penguin 2.1 is a tighter update of its predecessor, Penguin 2.0. Knowing about the past is important so you can understand the underpinnings of the current spam filter from Google.   Google’s Penguin 2.0 Algorithm: The Definitive Guide – A guide for a better understanding of Penguin 2.0   Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study] – A case study as to the effects of Penguin 2.0  ...

Writing Interesting SEO Content – How Martin Macdonald Does It

When it comes to your content marketing nothing beats having great and interesting content. Without it content marketing will fail and your business will suffer because of it.   In today’s very competitive online market such a failure means a lot, especially since people don’t see much of a difference between competing offers. This means that in order to make yourself stand out your content has to stand out as well.   I’ve been reading blogs for years now but there’s one blog that’s always nailing it. It’s Martin Macdonald’s blog.   I decided to use his blog as an example instead if prominent sites to show that it’s doable and you don’t need a big content machinery to start with.     There will be other websites that I will mention as an example but most of them are personal blogs NOt run by big content marketing companies. You can check his profile here: http://webmarketingschool.com/about-martin-macdonald/   http://webmarketingschool.com   His post is always interesting for his audience like me and would like to dissect how he writes content and make it interesting and not boring. How he turns some technical topics into something fun and brilliant posts. (By the way, I just learned he’s into something big for SEOs in coming weeks.  Update: Here’s his new Web Marketing School website. So better follow him here: @searchmartin   Importance of Content   Even though you hear experts say that good, interesting content is what makes the web go ‘round you will still see sites that are going against that belief. Either they don’t have a good strategy or they just don’t...

Power Tips To Get You Ready For Business Blogging

  One of the turning point in publishing is the birth of blogs. We have enumerable personal blogs that’s basically an online diary of someone made public. There are blogs that espouses for one thing or another whether it be political, cultural, economic or social.  If you are planning to put up a blog for you business to market your products and services, you have to think like a publisher. The content may be varied or as is usually the case, focus on a particular topic. For businesses, their blogs will typically focus on relevant, interesting topics based on the products and/or services that they offer.   The good thing about blogging (a term used to describe any aspect of running or managing a blog) is that you can be as flexible and creative with the content that you put out there. This means that you, as the blogger, can write just about anything you want, on anything that interests you, in any style that suits your fancy. You control how often you post and who you want to potentially read your post. In short, you have total freedom. There are usually no rules as to how you should write your content – you just do. However, you do need to keep in mind that when you blog you are basically selling yourself to your audience. As a business your blog is a way for you to market your brand, your reputation, your credibility and in the end the thing that you are offering whether it is a product or a service. That means that when you write your...
The CULT of INFLUENCE: Developing Your Authority To Become An Influencer

The CULT of INFLUENCE: Developing Your Authority To Become An Influencer

    A wise man once said:   You don’t push and convince people to buy, you influence their decision making thought process to buy-in.   When we go online we have a tendency to go to a specific site or buy a specific item over all those others that are available. It’s not like you have a preference one way or another, it’s just that your thought process seems to be guided to go to that site or buy that item. With everything that’s going on online why do we act this way as if something or someone is making us do all of this unconsciously? The answer is pretty simple: you do all these things because you were influenced by someone to do it that way.    What does it mean exactly? It means that someone that you perceive to have authority over certain things was able to influence the way you do things or the way you buy things. That’s pretty much it in a nutshell.   These people are what you would call influencers. By definition, influencers are people who influences… [kc_background_pac_2_highlight_7 size=”16″ color=”#000000″ align=”none”] –an individual who has more than the usual impact on  certain thought processes.[/kc_background_pac_2_highlight_7]   Your parents are what you would call great influencers since they are able to influence your beliefs and often, the way you live. They influence you by virtue of being your parents, thus being the persons of authority you look up to. Outside of this, influencers are basically everyday people who happen to have more authority of certain matters and are connected to key roles in the media,...