Writing Interesting SEO Content – How Martin Macdonald Does It

When it comes to your content marketing nothing beats having great and interesting content. Without it content marketing will fail and your business will suffer because of it.   In today’s very competitive online market such a failure means a lot, especially since people don’t see much of a difference between competing offers. This means that in order to make yourself stand out your content has to stand out as well.   I’ve been reading blogs for years now but there’s one blog that’s always nailing it. It’s Martin Macdonald’s blog.   I decided to use his blog as an example instead if prominent sites to show that it’s doable and you don’t need a big content machinery to start with.     There will be other websites that I will mention as an example but most of them are personal blogs NOt run by big content marketing companies. You can check his profile here: http://webmarketingschool.com/about-martin-macdonald/   http://webmarketingschool.com   His post is always interesting for his audience like me and would like to dissect how he writes content and make it interesting and not boring. How he turns some technical topics into something fun and brilliant posts. (By the way, I just learned he’s into something big for SEOs in coming weeks.  Update: Here’s his new Web Marketing School website. So better follow him here: @searchmartin   Importance of Content   Even though you hear experts say that good, interesting content is what makes the web go ‘round you will still see sites that are going against that belief. Either they don’t have a good strategy or they just don’t...

Power Tips To Get You Ready For Business Blogging

  One of the turning point in publishing is the birth of blogs. We have enumerable personal blogs that’s basically an online diary of someone made public. There are blogs that espouses for one thing or another whether it be political, cultural, economic or social.  If you are planning to put up a blog for you business to market your products and services, you have to think like a publisher. The content may be varied or as is usually the case, focus on a particular topic. For businesses, their blogs will typically focus on relevant, interesting topics based on the products and/or services that they offer.   The good thing about blogging (a term used to describe any aspect of running or managing a blog) is that you can be as flexible and creative with the content that you put out there. This means that you, as the blogger, can write just about anything you want, on anything that interests you, in any style that suits your fancy. You control how often you post and who you want to potentially read your post. In short, you have total freedom. There are usually no rules as to how you should write your content – you just do. However, you do need to keep in mind that when you blog you are basically selling yourself to your audience. As a business your blog is a way for you to market your brand, your reputation, your credibility and in the end the thing that you are offering whether it is a product or a service. That means that when you write your...

60+ Content Marketing Resources – Categorized

In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement. That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in. That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy. Understanding Content Marketing – The most basic of basics is understanding what content marketing is all about. These resources can help you understand what content marketing is all about and what it entails so you know what you need to do in order to start things rolling. What Is Content Marketing? – This will give you a general idea of what content marketing is all about. Includes useful links to help you get started. Content Marketing As...

Content that Converts: How an Automotive Consultant Got Clients Almost Everyday

This is a little story of how content that converts wins in a world where content is king. How to Write Content that Converts A lot of times, you’ll hear “experts” giving tips about writing content; but there are those who’ll advise you on how to write awesome content. So the question is, is simply writing content enough? I hear many stories about how small businesses wanting to make it big online had been promised a bed of roses by their agencies, who claim that if they have a lot of contents, they will make it big time. Wrong. Merely making your website bulging in content will not get you anywhere. You should have content that converts. Let’s start with some considerations:  The 4 Roles of Content To be able to create awesome content, it is important to know what it is for. Content has four main roles: To give a consistent and rich positive user experience It is not the content’s only role to make your site rank in the search engines. They are primarily tasked to provide a rich and positive user experience in a consistent manner. Consider why magazines sell. These publications are being patronized because of the user experience they give to their readers.  To engage the visitor The power of engagement is very critical to your content. You need people to get involved in what you’re saying, and not just on how you said or wrote it. They should feel the urgency to acquire what they have to learn or get from the content that you provide. To inform and educate This is where...

58+ Content Curation Tools Resource – Awesome for Marketers, Bloggers, Educators and Students

After Google’s crack down of microsites and thin sites, building an authority site becomes very daunting to many affiliate marketers and small businesses. A seemingly new buzz word went out in an attempt to give Google want it wants, more content and freshness. The solution: content curation. Content curation is not new and has been used by many publishers for decades now. This is not a replacement of creating original content but could complement it to keep your audience’s attention. Curation is defined as the “exciting and new genre of search tool which is also a tool for scanning real-time environment as well as opportunities for evaluating the relevance and quality of emerging information landscapes [Valenza par. 3]. Teachers, students, librarians, researchers, bloggers and marketers can use this constantly updated digital archive to create a mashup that promotes synthesized thinking. In fact, content curation is presently one of the the hottest topics for online marketers. However, only few fully understand the benefits of content curation especially the advantage it provides in building business and a brand name. Small and startup companies can also take advantage of this strategy for their blogs. A content curator is a person who finds, collects, organizes and shares the most relevant and the best items for a particular collection. With this, content curation is basically archiving and curating within the digital world. [Bhargava, 2009, para. 4]     There are five subgroups for content curation that includes the following: Aggregation. This is the act of curating data that is relevant for a specific topic within one location only. Distillation. This is the act of...