The CULT of INFLUENCE: Developing Your Authority To Become An Influencer

The CULT of INFLUENCE: Developing Your Authority To Become An Influencer

    A wise man once said:   You don’t push and convince people to buy, you influence their decision making thought process to buy-in.   When we go online we have a tendency to go to a specific site or buy a specific item over all those others that are available. It’s not like you have a preference one way or another, it’s just that your thought process seems to be guided to go to that site or buy that item. With everything that’s going on online why do we act this way as if something or someone is making us do all of this unconsciously? The answer is pretty simple: you do all these things because you were influenced by someone to do it that way.    What does it mean exactly? It means that someone that you perceive to have authority over certain things was able to influence the way you do things or the way you buy things. That’s pretty much it in a nutshell.   These people are what you would call influencers. By definition, influencers are people who influences… [kc_background_pac_2_highlight_7 size=”16″ color=”#000000″ align=”none”] –an individual who has more than the usual impact on  certain thought processes.[/kc_background_pac_2_highlight_7]   Your parents are what you would call great influencers since they are able to influence your beliefs and often, the way you live. They influence you by virtue of being your parents, thus being the persons of authority you look up to. Outside of this, influencers are basically everyday people who happen to have more authority of certain matters and are connected to key roles in the media,...

60+ Content Marketing Resources – Categorized

In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement. That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in. That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy. Understanding Content Marketing – The most basic of basics is understanding what content marketing is all about. These resources can help you understand what content marketing is all about and what it entails so you know what you need to do in order to start things rolling. What Is Content Marketing? – This will give you a general idea of what content marketing is all about. Includes useful links to help you get started. Content Marketing As...

How to Create Buzz Marketing Without Shooting Yourself

Back in the day before there was ever any internet connection, television, radio or even newspapers the only way to get your business known to potential customers was by word of mouth. This meant that your current customers had to recommend your business to other people in order for the latter to come to you. This was buzz marketing in its most basic form and without it a business wouldn’t be able to survive then much as it wouldn’t be able to survive now. If you pooh-pooh this as nothing more than something random it isn’t. There’s a science involved in getting people to talk about your brand or business and it is something you want to know if you want to remain competitive in today’s market. What is Buzz Marketing? In a nutshell buzz marketing is a viral marketing technique that looks spontaneous and unique to the eyes of the consumer rather than being something that is calculated and choreographed. The goal is to not only make consumers become aware of the brand’s existence but also make them talk about the brand within themselves and with others. It’s all about making sure that the eyes of the consumer and the media are on you. How do you do that? By making sure that your brand is entertaining, fascinating and newsworthy. If you can make people talk about your brand or company the more free advertising you’re going to get out of it which means you get more out of the advertising bucks you put in. How do you get people to talk about you? Of course, using buzz...

SEM and SEO Trends 2013

It’s been a long time since I last wrote a post. Last July 6, 2013, SEM Trends 2013 was hosted by SEO Ilo-Ilo. I was humbled to be invited as one of their speakers to discuss SEM/SEO trends for 2013 and beyond topic. The room was full of internet marketers from Panay Island. Local business owners are also present in said event.           Below is my slide deck on SEM and SEO Trends 2013 topic. SEM Trends 2013 – SEO / Search Marketing Strategies 2013 and Beyond from Mark Acsay If you have questions, let me know in the comment section. Here are some great slides during the event. Jason Acidre’s Advanced SEO in 2013 – SEMTrends Iloilo 2013 Advanced SEO in 2013 – SEMTrends Iloilo 2013 from kaiserthesage Grant Merriel’s Google Analytics to Die For – 2013  Google Analytics to Die For – 2013 from Online Edge™ I would like to congratulate SEO Org Philippines and SEO Ilo-Ilo for their efforts in improving the SEO industry in the country. Kuddos to the...

Branded Content Marketing—Johnson & Johnson Style

It was 1 in the morning and wifey, then pregnant with our first child, was busy with her iPad reading page after page after page about what to expect on when you’re pregnant. I snooped in and observed the pages she was reading and I noticed something: every ad that I saw was from Johnson and Johnson. Suddenly, my brain juices were triggered. The website she was browsing through was BabyCenter Philippines. The first thing I asked myself was “Was this just a remarketing ad from Google adwords?” But no, every Johnson and Johnson impression was a banner ad located on different pages. I went to my PC and checked if there were other ads from other companies but all are from J&J. Now I wondered, who owns BabyCenter.Com? I checked some more and found out it was J&J. The website was branded and designed to publish content about pregnancy, baby, and parenting. Johnson and Johnson is practicing Branded Content Marketing. What is Branded Content? Branded content is content sponsored and/or produced by one entity or brand, as opposed to generic content riddled with a plethora of sponsors and advertisers. A sponsor collaborate with content producers to bring forth a creative idea and “sell” it to the consumers in a form that they want it. In the early 1900s, radio programs were sponsored by soap companies to connect with their audience (hence “soap operas”). This was their way of reaching out to their consumers. With branded content, what J&J (and companies like them) achieved was to create a website with quality content which are relevant to their target audience....

Blog Like the Pros: How Small Startup Businesses Can Blog Like Top Fortune 500 Companies

  The idea of blogging for startup businesses used to be a mere add-on to the company profile. The idea is to create a “face” for the otherwise unknown company. However, these days this feature has become a “must have” in order to compete with the big guys. The good thing with the Internet is that it is a field where everyone has a chance to get a fair slice of the pie. In order to have that, you need to leverage the power of content marketing in your blog. The main goal of the content you’re going to produce is to attract visitors and turn them into loyal customers. Eventually, you hope for them to become your advocates.     Content Marketing as an industry practice is not new. Actually, it started in the late 1800’s. That’s the oldest timeframe that I can dig. It started with John Deere with the Furrows Magazine in 1895 wherein they published content to educate farmers about the latest technology for better harvest. Instead of buying attention like in advertising, they published significant content which captured their audience’s attention. After 100 years, they have a distribution of an approximate of 1.5 Million in 40 countries around the world, making them one of the most successful in content marketing. The essence of content marketing is simple to understand: to create remarkable content and use the right platforms so that it will be readily available for your readers. Websites, blogs, social media and forums are examples of vehicles in the Internet which can bring the message and your brand to your target audience.  ...