Understanding Penguin 2.1 and The Hummingbird Algorithm Update Resource

  I got several emails and private messages in my Facebook and Twitter  about how will the Penguin 2.1 and the recent Hummingbird Algorithm from Google will affect the SEO and Inbound Marketing industry. I compiled some best content and categorized them for easy resource for everyone who wants to know more about the recent updates. These articles I believe best represent on the said issue.   Google has just released the second, more updated version of its Penguin spam fighting algorithm. Technically it’s the fifth reiteration of it when you consider all the rollouts both major and minor but since it is based on the Penguin 2 (which is the fourth release) this latest version is dubbed the 2.1.   If that’s a bit confusing don’t be. Also don’t be confused by thinking that Penguin 2.1 will take over for Hummingbird. While hummingbird is for the entire search engine ranking system, Penguin is the spam filter for it. This means that because it is a filter it gets changed periodically in order to get more spam out of your search engine results – hence the many reiterations of it.   What came before: Penguin 2.0 – Penguin 2.1 is a tighter update of its predecessor, Penguin 2.0. Knowing about the past is important so you can understand the underpinnings of the current spam filter from Google.   Google’s Penguin 2.0 Algorithm: The Definitive Guide – A guide for a better understanding of Penguin 2.0   Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study] – A case study as to the effects of Penguin 2.0  ...

58+ Content Curation Tools Resource – Awesome for Marketers, Bloggers, Educators and Students

After Google’s crack down of microsites and thin sites, building an authority site becomes very daunting to many affiliate marketers and small businesses. A seemingly new buzz word went out in an attempt to give Google want it wants, more content and freshness. The solution: content curation. Content curation is not new and has been used by many publishers for decades now. This is not a replacement of creating original content but could complement it to keep your audience’s attention. Curation is defined as the “exciting and new genre of search tool which is also a tool for scanning real-time environment as well as opportunities for evaluating the relevance and quality of emerging information landscapes [Valenza par. 3]. Teachers, students, librarians, researchers, bloggers and marketers can use this constantly updated digital archive to create a mashup that promotes synthesized thinking. In fact, content curation is presently one of the the hottest topics for online marketers. However, only few fully understand the benefits of content curation especially the advantage it provides in building business and a brand name. Small and startup companies can also take advantage of this strategy for their blogs. A content curator is a person who finds, collects, organizes and shares the most relevant and the best items for a particular collection. With this, content curation is basically archiving and curating within the digital world. [Bhargava, 2009, para. 4]     There are five subgroups for content curation that includes the following: Aggregation. This is the act of curating data that is relevant for a specific topic within one location only. Distillation. This is the act of...

Blog Like the Pros: How Small Startup Businesses Can Blog Like Top Fortune 500 Companies

  The idea of blogging for startup businesses used to be a mere add-on to the company profile. The idea is to create a “face” for the otherwise unknown company. However, these days this feature has become a “must have” in order to compete with the big guys. The good thing with the Internet is that it is a field where everyone has a chance to get a fair slice of the pie. In order to have that, you need to leverage the power of content marketing in your blog. The main goal of the content you’re going to produce is to attract visitors and turn them into loyal customers. Eventually, you hope for them to become your advocates.     Content Marketing as an industry practice is not new. Actually, it started in the late 1800’s. That’s the oldest timeframe that I can dig. It started with John Deere with the Furrows Magazine in 1895 wherein they published content to educate farmers about the latest technology for better harvest. Instead of buying attention like in advertising, they published significant content which captured their audience’s attention. After 100 years, they have a distribution of an approximate of 1.5 Million in 40 countries around the world, making them one of the most successful in content marketing. The essence of content marketing is simple to understand: to create remarkable content and use the right platforms so that it will be readily available for your readers. Websites, blogs, social media and forums are examples of vehicles in the Internet which can bring the message and your brand to your target audience.  ...

Inbound Marketing 101: Quick Overview

  Where did all my buyers go? After the Google Penguin update, many were stunned when their websites suddenly got little to no traffic. Google changed its algorithm on April 24, 2012, which pushed a lot of webmasters and search engine optimization (SEO) agencies to change their SEO strategies. In light of the recent update, many are asking: Which SEO strategies should be implemented? I believe this is the wrong question. The right question should be: What SEO mindset one has to have? If we take a closer look at the algorithm changes Google implemented, it points everyone to focus attraction marketing or inbound marketing type of SEO. This article will give you an overview of inbound marketing, its potentials, and how it evolved. Let’s take a look. A decade ago…   The Near Death Experience of Conventional Marketing Marketers usually use advertising to reach their potential consumers, thereby increasing awareness about their products and services. This strategy has been around for ages. More often than not, an effective way to get attention is to interrupt the traffic and start with a big bang! This is called outbound marketing, where the marketers pay for their ads to be covered in the four traditional media: • Television • Radio • Newspaper • Magazine advertizing The main objective of using these media is to spread the word about the products and services offered by a particular company. Sometimes, they have to mix different media where appropriate. The problem with this approach is that consumers are getting better in filtering out interruption marketing. Let me tell you a personal story: I was walking...
Link Bait -A Viral Marketing Strategy Businesses Missed

Link Bait -A Viral Marketing Strategy Businesses Missed

This is a very long article about understanding link bait for viral marketing campaign. If you don’t like to read long articles then close the browser and miss the secrets on how get massive visitors and links to your website and be a loser. Just kidding but please read on…. The use of link bait in viral marketing has been considered as one of the most effective online marketing strategy to date. In fact, some businesses had been created to make link bait for business organizations or simply individuals who would like to get a bigger share of audience. The web is technically populated with viral contents and popular sites that aim to reach for the greatest traffic and attention of internet surfers who could possibly be interested to buy, laugh, download, etc. with the link. But for business organizations who profits on having bigger audience and awareness of what they have to offer, leverage in link baiting means bigger income. Link baits promotes the product globally and information is disseminated non-stop. Presently, with the growing popularity of the social networking, link baits are easier and become more and more effective.  If a link bait becomes popular its stays longer until the time it drops its popularity and eventually a new link bait will be introduced. What exactly is Link Bait? It is described as a feature or any content within a website that is designed primarily to catch attention and encourage viewers of the site to link it with other websites. Others define Link Bait as anything interesting that catches people’s attention. Link bait is viral in nature...
Google Can Now Execute AJAX & JavaScript For Indexing -What’s Next?

Google Can Now Execute AJAX & JavaScript For Indexing -What’s Next?

On November 1, 2011, Google’s Matt Cutts confirmed that Google is now getting smarter and is able to index AJAX and Java Scripts. Matt Cutts confirmed this through Twitter that Google can now execute AJAX and Javascript for indexing. Below is the exact Tweet. Many webmasters are waiting for this and at last they have the technology to execute this. It now has the capability to read comments that are in AJAX or JavaScript like Discus Comments and Facebook Comments even other content that are loaded in AJAx/JS. In the past, search engine bots/crawlers have problems in accessing Ajax/JS based content and this pushes back the development of the web technological advancement. Since webmasters know that if they would create content in AJAX/JS, Google may not be able to read them so they shy away from the technology. Since Google already solved the crawl and indexing problems for AJAX/JS technology, what could be next for us, Web 3.0? Other related stories: SEO Advice for AJAX How To Take Advantage of...