Writing Interesting SEO Content – How Martin Macdonald Does It

When it comes to your content marketing nothing beats having great and interesting content. Without it content marketing will fail and your business will suffer because of it.   In today’s very competitive online market such a failure means a lot, especially since people don’t see much of a difference between competing offers. This means that in order to make yourself stand out your content has to stand out as well.   I’ve been reading blogs for years now but there’s one blog that’s always nailing it. It’s Martin Macdonald’s blog.   I decided to use his blog as an example instead if prominent sites to show that it’s doable and you don’t need a big content machinery to start with.     There will be other websites that I will mention as an example but most of them are personal blogs NOt run by big content marketing companies. You can check his profile here: http://webmarketingschool.com/about-martin-macdonald/   http://webmarketingschool.com   His post is always interesting for his audience like me and would like to dissect how he writes content and make it interesting and not boring. How he turns some technical topics into something fun and brilliant posts. (By the way, I just learned he’s into something big for SEOs in coming weeks.  Update: Here’s his new Web Marketing School website. So better follow him here: @searchmartin   Importance of Content   Even though you hear experts say that good, interesting content is what makes the web go ‘round you will still see sites that are going against that belief. Either they don’t have a good strategy or they just don’t...

Content that Converts: How an Automotive Consultant Got Clients Almost Everyday

This is a little story of how content that converts wins in a world where content is king. How to Write Content that Converts A lot of times, you’ll hear “experts” giving tips about writing content; but there are those who’ll advise you on how to write awesome content. So the question is, is simply writing content enough? I hear many stories about how small businesses wanting to make it big online had been promised a bed of roses by their agencies, who claim that if they have a lot of contents, they will make it big time. Wrong. Merely making your website bulging in content will not get you anywhere. You should have content that converts. Let’s start with some considerations:  The 4 Roles of Content To be able to create awesome content, it is important to know what it is for. Content has four main roles: To give a consistent and rich positive user experience It is not the content’s only role to make your site rank in the search engines. They are primarily tasked to provide a rich and positive user experience in a consistent manner. Consider why magazines sell. These publications are being patronized because of the user experience they give to their readers.  To engage the visitor The power of engagement is very critical to your content. You need people to get involved in what you’re saying, and not just on how you said or wrote it. They should feel the urgency to acquire what they have to learn or get from the content that you provide. To inform and educate This is where...
Top 100 Viral Marketing Videos, Examples and Strategies

Top 100 Viral Marketing Videos, Examples and Strategies

WARNING! This is a “loooong” post. Please wait for all the Videos to load.  It’s worth the wait! Viral Marketing creates extreme popularity over the product or services offered to the general public. This popularity paves the way to increased sales and demands of the product and services.  In fact, some viral marketing becomes part of the culture in certain areas, while some becomes a crucial part of the daily lives of people belonging to a certain class. Take for example the viral effect of Hotmail who become one of the top email service providers to a large number of people and even some corporate organizations. Some viral videos created singing legend and international artists like Justin Bieber and Charice Pempengco who rose to stardom because of the viral video that spread over the internet. Many of the examples here are mostly videos but in some cases it could be a contest for a campaign and used in linkbuilding or creating a viral content marketing. The following are the list of top 100 viral marketing videos, examples and strategies around the world.   Top International Viral Marketing Videos, Examples and Strategies   1.    The Blair Witch Project –  perhaps one of the most successful movie produced from only $350, 000 yet grossed around $250 million worldwide. The approach basically was made to make people believe that indeed the event really happens by posting incident details in their website as well as creating forums that even before the movie is shown, it already catches attention from people.   Here is the The Blair Witch Project Video     2.    Hotmail...
Viral Marketing – Who Stole My Brand?

Viral Marketing – Who Stole My Brand?

Viral marketing can boost your brand whether you’re a local or an international business. Nowadays, getting people’s attention to like your product is no longer limited to house visits, where a salesman knocks on someone’s house, have an irritated woman in her bathrobe open the door, and while the salesman is about to utter the first sentence of his spiel, the irritated woman would send him away and bang the door before the poor salesman can even say a word. That, my friend, is traditional marketing. Of course we cannot deny the fact the advertisement on radio and televisions still are the most powerful tolls of marketing, yet, this covers a certain region only. Now, if you want attention, go online, create a powerful message, interesting video or audio recording, have people notice you, Let people talk about your product, and spread your content and viral message. Actually, starting to spread a viral message will require technical knowledge on how to start. The most basic would be to create a totally new online experience. It should be noteworthy that the web surfers will definitely notice. Better yet, create an offline experience that is cheaper, faster, and better which will make for the target market switch without any doubt. Try to observe the side pages of most networking site, a number of advertisements are posted, a restaurant for example is offering online booking and discounts without the hassle of visiting them physically. It makes people life easy. Thus online reservations, bookings, and purchasing had been a trend. While offering huge discounts of products surely catches attention and some interested people...
Link Bait -A Viral Marketing Strategy Businesses Missed

Link Bait -A Viral Marketing Strategy Businesses Missed

This is a very long article about understanding link bait for viral marketing campaign. If you don’t like to read long articles then close the browser and miss the secrets on how get massive visitors and links to your website and be a loser. Just kidding but please read on…. The use of link bait in viral marketing has been considered as one of the most effective online marketing strategy to date. In fact, some businesses had been created to make link bait for business organizations or simply individuals who would like to get a bigger share of audience. The web is technically populated with viral contents and popular sites that aim to reach for the greatest traffic and attention of internet surfers who could possibly be interested to buy, laugh, download, etc. with the link. But for business organizations who profits on having bigger audience and awareness of what they have to offer, leverage in link baiting means bigger income. Link baits promotes the product globally and information is disseminated non-stop. Presently, with the growing popularity of the social networking, link baits are easier and become more and more effective.  If a link bait becomes popular its stays longer until the time it drops its popularity and eventually a new link bait will be introduced. What exactly is Link Bait? It is described as a feature or any content within a website that is designed primarily to catch attention and encourage viewers of the site to link it with other websites. Others define Link Bait as anything interesting that catches people’s attention. Link bait is viral in nature...
Evergreen Articles -How To Write Articles That Can Grow Your Business

Evergreen Articles -How To Write Articles That Can Grow Your Business

Creating evergreen articles that could stay forever is sensible in growing your online business and branding. Not only are you making the usability of your article timeless, you are also able to compile quality content that will boost your website’s popularity, traffic, branding recall, authority and eventually it’s ranking. Evergreen articles, like the proverbial tree where it has taken its name after, are articles that stay green and fresh despite passage of time and trends. Evergreen articles only contain enduring topics that will stay on for always. Contents stay relevant and applicable at any given point of time. People will continue to read and relate to your evergreen articles. Benefits from Evergreen Articles In return, writing and posting quality evergreen articles on your site will benefit you immensely. As the articles aren’t about to become irrelevant in the next few months or years, you can keep them in your site. A few tweaks and grooming like adding or changing pictures will give it a new fresh look. Posting a good evergreen article can also save you money because it is there to stay. Compared to putting up cheap and hastily put together piece that focuses on the present craze, fashion or whatever is the latest hottest item, evergreen articles are still the wise choice. Fad articles might give you a hot flash on the pan stint but after its height its staleness will pull your website down. It won’t only be an irrelevant and useless post; it will also create negative traffic due to disappointed and bounced visitors. You will have no choice but to remove fad articles before...