Content marketing resource

In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.

That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.

That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy.

Understanding Content Marketing – The most basic of basics is understanding what content marketing is all about. These resources can help you understand what content marketing is all about and what it entails so you know what you need to do in order to start things rolling.

  • What Is Content Marketing? – This will give you a general idea of what content marketing is all about. Includes useful links to help you get started.

Getting Started – Now that you have an idea of what content marketing is all about you’re next step is about getting started. With that in mind here are some resources to help you on your way.

  • Getting Started – A rehash of what content marketing is. Also has links to help you get started with content marketing.

Your Content Marketing Strategy – Now that you have an idea on how to get started you need to plan your strategy. With that in mind, these resources can give you an idea of how you can create a strategy to maximize content marketing for your brand or business.

Mixed Guides – You can’t have enough guides especially if you’re just starting out in content marketing. Here’s more and then some.

With Infographics – It’s always better to have an image since it makes it easier to understand things visually.

With Videos – If infographics is not enough how about videos? Get a better feel and understanding about content marketing with these video resources.

  • Friday Talk: The Concept Of Content Marketing – Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing. It’s a little long so bear with it.

With Books – But of course, nothing beats being able to touch and actually have the information in your hands. For those people who can’t bear looking at a computer screen here are some books you may be interested in getting.

  • Think Like A Publisher – How To Use Content To Market Online And In Social Media
    • “A must read, not only for those who are interested in content marketing and creating good content, but for everybody who works in marketing & communication” – Cecile Bol
    • “Nowadays, to be a marketer is to be a publisher. If you want some general strategic insight on how to go about your company’s content marketing, then I suggest you pick up this book” – Ashley Jaden



On Slideshare – Presentations made by content marketing experts and practitioners to share.

  • Content: The New Marketing Equation – Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals.
  • From Content To Customer – Explores the nexus between content marketing and demand generation. Overlays content on top of the buyer’s journey and looks at best practices in creation, distribution and measurement at each major stage in the funnel.


From The Experts – Hear it from the mouths of the experts. They have the years of experience that you can get valuable tidbits from.


You Need The Tools – Because content marketing plan would not be complete without the tools to make it all happen.

To Have Success – Of course you may not think that success is possible but it is. Learn from these stories on how they were able to do good using content marketing.

So there you have it, a resource list that can help you begin your content marketing journey to success for your brand or your company. Hopefully, the resources here will give you a better understanding of content marketing, what it is, and how you can make it work for you.

This is by no means a final list and it will keep on evolving as changes in the industry occur. This is also by no means a truly comprehensive one because if it were this list would be hundreds of links long.

This resource list is what the author feels will give you a quick yet thorough understanding of what content marketing is all about. While it may be subjective it is resources that can be beneficial to your budding content marketing campaign.

If you feel that a resource should be added to the list or if any of these resources helped give you a better understanding of content marketing let us know in the comment section below. We may update this list based on what you, our readers have to say. 


+Mark Acsay III is an Inbound Marketing Strategist based from the Philippines and the author Webby Thoughts blog. He loves agile content marketing fueled with creativity and efficiency. You may connect with his twitter at @markacsay