Post Penguin SEO Strategies – Learning from History

Post Penguin SEO Strategies – Learning from History

Post Panda SEO StrategiesLearning from the past algorithmic changes by Google can save your site from being wiped out because of the latest Google Penguin update. This is a serious algorithmic change which has almost the same impact when the Google Florida update was rolled out in 2003. I suspect that the Google Florida update was the very baseline of what Panda and Penguin algorithm is now, only that there are more robust filters was added in the recent updates since February 2011.

Learning from history will keep us from repeating our mistakes and the mistakes of others. I had audited a lot of websites since the Penguin Update hit and our agency is now really busy in website rehabilitations for our new clients that got hit by the new algorithm update and I had an opportunity to test and see what’s wrong with different websites.

I emphasized that SEO nowadays should be more of long-term and semantically strategic. Be evergreen in your onpage and offpage optimization.Engagement with the users is very important and the users experience should be great so that you can boost your branding and not just your rankings. Check my post about Inbound Marketing 101: Quick Overview.

The slides below were my presentation last May 12, 2012 for the 1st SEO Ilo-ilo conference. It was a full packed conference and was really impressed with how amiable and hospitable the crowd is. Well done to the organizers even there are snafus but in every event, I think that’s normal.

Title: Pans ‘n Pens SEO Strategies

I. Penguin arrived but don’t forget the Panda.

II. Learn to Learn from History

III. Google history updates since 1998

IV. Takeaways from 1999:

1. 999: On-page keyword usage + meta data

2. 1999 – 2002: PageRank + On-page

3. 2002 – 2005: Anchor text + Domain name + PageRank + On-Page

4. 2005 – 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page

5. 2009 – 2011: Additional Offsite Factors (social signals, user data) + Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page

6. 2012: Additional Offsite Factors (social signals, user data) + Domain authority + Diversity of linking domains + Topic modeling + Anchor text Diversity + Junk Anchor text + Domain name + Link PageRank + On-Page Structure+ User engagement + # of Referring IPs + Link Velocity vs Site Traffic Balance + Authorship markup Authority

V. Tactical/Silver Bullet SEO strategies are dying soon.

VI. Present observations on websites that are ranked and hit by Google Panda and Penguin Update

VII. Takeaways on the observations:

1. Have a Balanced anchor text link profile – don’t focus too much on few keywords

2. Keep your referring IPs to minimum of 25% against your referring pages

3. Keep your Nofollow atleast 15% against your Dofollow links.

4. Google looks for patterns that can be programmatically identified and enforced – you were hit because you fit that pattern and that pattern has many factors.

5. Be evergreen in your onpage and offpage optimization.

6. More Socials – hot and trendy topics and social spikes can bring your page to the top pages of Google fast. Google can detect trends and loves to deliver them to the searchers.

7. Robust filters are in place to check for patterns and footprints.

8. Contextual and LSI keywords anchor text can give your link anchor diversity. Focus on few anchor text can get you in trouble.

VIII. What Google is looking for? Beware…

1. Too Many DoFollow Links

2. Over-Optimized Anchor Text

3. Disproportional Link Types

4. Link Velocity is disproportional to traffic

5. Artificial and unnatural links.

IX. Quit relying on short lived tactics.

1. Quality, unique, authoritative content, endorsed with social proof and hoards of diverse links.

X. When Some People Turn the Penguin Against You

1. Does Negative SEO Exist after the Panda?

2. First-hand Experience on Negative SEO – How a site was attacked recently.

3. Google Penguin still has a fluke, let’s wait for the next better update.

XI. Experiment. Don’t just rely on what people are saying in the internet. Test them, understand why they work, don’t go for the tactics but for the principles, apply them. Always test before you blast.

XII. What’s next?

Hit by Panda or Penguin? Talk to us, here’s hope!

Post Penguin SEO Strategies - Learning from History by

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+Mark Acsay III is an Inbound Marketing Strategist based from the Philippines and the author Webby Thoughts blog. He loves agile content marketing fueled with creativity and efficiency. You may connect with his twitter at @markacsay


  1. I was there during your presentation at SEO Conference Iloilo. Nice and interesting Topic.

    • Hi! Thank you for dropping by in my lab. Thank you! Very encouraging.

  2. hi! we’re into SEO too. thank you so much for sharing. this is really informative. Really looking forward to know more and chat with you about SEO. :)

    • It’s cool to have same minded people around! Yeah we can chat more about SEO and exchange ideas. Thank you for dropping by.

  3. Good tips, thank you.

  4. great post Mark, I got here from
    I have already shared this URL with 4 of my contacts on Skype.

    • Thank you Jack for sharing! That’s awesome! Hope this article helps.

  5. Hey Mark,

    “2. Keep your referring IPs to minimum of 25% against your referring pages”

    I’m a firm believer of google analytics working for you and against you. Sometime ago i reached the conclusion that the referring IPs are tracked accross pages. I have no definite proof of this however.

    Nice presentation. Makes me want to expand the diversification of my backlinks. Thanks a bunch, i look forward to the next read, Mark.

    • I believe IP diversification on your link profile has been around for years now. If you want to see more about this, you can check your ranking competitors link profiles in your and you will get a good average of how much referring IPs you should get against your total backlinks. Getting more data right now is timely since the update is still fresh so it’s still kinda untouched yet from ground zero.

  6. Nice presentation Sir Mark. I am not aware of the algorithms made by Google, but with this, I was well informed! Thanks!

    • Hey, I’m glad to be of help. Thank you!

  7. Very nice presentation and attention to past details on resources, Mark.

    I just wonder why many have missed expressing their thoughts on old blogs that don’t do link building, just plain old blogging. Very few might have noticed it or maybe just ignored the signal. In my case kasi, I haven’t experienced any effects of Panda in “ALL” old blogs I have (dated since 2007) that I don’t do link building at all, just plain writing and blogging for content.

    This could possibly mean that content is not really the target of Panda, just linking habits and footprint. Of course there have been previous algorithms pointed to content issues already so I guess it was not part of the new algorithm update at all.

    If somebody just pays a bit of attention to this, it could possibly lead to one of the best ways to get out of the Panda penalty for those hit by the new G update. Guest blogging (by request) to old blogs using “matt cutts'” quality content and compelling article could definitely help take out the effects of Panda much quicker.

  8. The image cracked me up! Thanks for sharing your insights, I will have to pay more attention to the social aspect of my promotion.

    • Yeah! Social media is a very important as part of the formula. Thanks for dropping by!

  9. Nice rule of thumb or guides Marc.

  10. The presentation has cleared some of the important questions i have in my mind pertaining to the latest algo update especially the Penguin. I start researching about the topic because one of my sites is adversely affected by the update.
    I hope with the idea you have imparted here, I can make my own strategies to recover from Penguin penalty.

  11. Thanks for the slides Mark! Nowadays, the key to rank high is to provide quality content and great user experience. That’s what Google is looking for :)

    • Good to hear that Ingo. Yeah, it’s been advised for years and Google is now pumping it hard to with the new algorithm.

  12. Things are really changed after the regular Google updates. But still there were some confusion. Your article has done a great job to minimize my confusions, great job sir,

    • What about the importance of relevancy of backlinks?

      • Andrew, backlinks are still important but Google can really catch up if it’s natural or manilpulated.



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