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Top SEO Gurus : They Dared to be Different

Top SEO Gurus : They Dared to be Different

By on Oct 24, 2011 in Search | 20 comments

If you don’t know these top SEO Gurus in the land yet, here is a shortlist for you.  SEO has slowly and consciously come into our midst. It has proven to be a strong career that anyone could certainly learn, get into and succeed too.  If you have an online business, you need to follow these top SEO gurus and learn from them. These guys below have the best search marketing experience and had helped a lot companies establish their online businesses.

Do you have to be an internet and technical savvy to understand SEO? Do you need a degree in programming? Not really. Working knowledge is all you need to start with and learn from what these SEO Gurus are saying. With patience, diligence and commitment to learning are just few to virtues to succeed online. It would be worthwhile to know some of the people who were instrumental in making online marketing a discipline of both science and art.

1. Aaron Wall

Aaron Wall SEO GuruAaron Wall is considered one of the experts in SEO. He is the founder of SEOBook.com and to its parallel site PPCBlog.com that focuses on AdWords as well as paid traffic. He has started his SEO career in 2003 and has been consistently active as a web publisher. His SEOBooks.com is an educational website where members can avail of tools and discuss relevant topics. Mr. Wall is also the most avid blogger.

Mr. Wall practically taught himself SEO. Straight out of high school, he enlisted in a military career that lasted less than six years. From his not-so-good adventure with the military, a dispirited Aaron put up his first page mainly to air his entire grumbles and grievances. He was also hired as a manager in an inventory company, but quit on the job after only eight months to give SEO his full attention.

 

2. Rand Fishkin

Rand Fishkin SEO Guru

Rand Fishkin the force behind SEOMoz. It’s the mecca of SEO software and intelligence. It also hosts a dynamic community of SEO professionals. The hub is very beneficial to SEO newbie’s knowledge and skills build-up.  Aside from their internet presence, the company also tours and conducts seminars, instructions and conferences that are aimed to bring SEO from its virtual state to a more real setting.

Mr. Fishkin has been named in the 30 Best Young Entrepreneurs Under 30 and 40 Under 40 List. He is also the company’s most enthusiastic speaker. He started his involvement with the World Wide Web while still in high school and after attending his first industry conference, he was hooked. Aside from his endless speaking engagements, Mr. Fishkin had been busy writing SEO guidebooks, among them the Beginner’s Guide to Search Engine and The Art of SEO Book.

 

 

 

3. Matt Cutts

Matt Cutts Google

 

Matt Cutts has a Ph.D. in computer graphics from the University of Carolina. He also has degrees in Mathematics and Computer Science from the University of Kentucky.  He developed SafeSearch, Google’s family filter. Currently, he’s with the head of Google’s Webspam team.

Mr. Cutts was still working on his doctorate when he joined Google. Despite abandoning the work, the university awarded him with his Master’s degree based on the merits of his blog activities. His most notable contribution is his work in controlling porn sites spams.

 

 

 

 

 

4. Barry Schwartz (Rusty Brick)

Barry Schwartz

 

Barry Schwartz is the writer/blogger of SEO. He currently serves as the editor of Search Engine Roundtable. Prior to that, he also worked as the news editor for both Search Engine Land and Search Engine Watch. He specializes on search engine marketing. His company, RustyBrick, Inc. supports companies in streamlining costs while boosting sales by designing specific online software and marketing strategies.

Brainy Barry graduated Summa Cum Laude from the University of New York. He currently sits as a member of several advisory boards that includes Yahoo! Search, Google and Microsoft’s Bing.

 

5. Ann Smarty

Ann Smarty

 

Ann Smarty is the owner of the popular MyBlogGuest and SEOSmarty.com. She’s also the SEO and an active blogger at MakeUseOf.com. Miss Smarty has served as the Editor of Search Engine Journal, the Affiliate Manager of IceMedia and Media Director of BlueGrass Interactive, Inc. Ann favors the entertainment and celebrity niche.

Ann is from Ukraine and holds a Master’s Degree in English from Harkivs’kij Nacional’nij Universitet im. V.N. Karazina. She’s now building her own SEO Company after recently resigning from Search Engine Jounal and is nor focusing on her MyBlogGuest

 

 

 

6. Michael Gray

Michael Gray is the president of Atlas Web Services and has been working in the internet world since 1998. He started his career on SEO as a Webmaster for a prominent New York retailer. His efforts proved to be pivotal in shooting up the company’s annual sales from a measly $100,000 to a staggering $25 million. Michael then set up his own consulting firm and moved into affiliate marketing and continued working on setting up Social Media Strategies for businesses.

Mr. Gray has served as a speaker at Search Engine Strategies forums, SEOClass, SMX and his very own PubCon. Michael resides in Long Island, New York and is currently the acts as a moderator in Webmaster World and Sphinn.

 

7. Dave Naylor

Dave Naylor

Dave Naylor is the owner of Bronco, a company that designs and develops websites that specializes on ecommerce solutions that is not limited to SEO services but also includes programming as well as hosting solutions to clients. Dave has been in the business for at least 14 years starting with three major corporations on data management, link structures and usability optimization. He’s been working as a major consultant to online clients.

Dave believes that every site will only work if it ranked number one. He has consistently delivered the best results any client would hope for, giving him the reputation of being one of the best, if not the best SEO in the world.

 

 

 

8. David Brown

David Brown started his career in the SEO and internet marketing in 1999. After barely five years in the business and acquiring strong enough reputation and authority on SEO, he proved the force behind the founding of the Top SEO Consultant. The Washington based company works only for top clients on their online presence and market positioning that aligns with ROI optimization.

With his minuscule spare time, David serves as a moderator at Web Pro World and TWT. He’s also into co-hosting SEO 101: The Beginning SEO Podcast.

 

 

 

 

9. Joost de Valk

Joost de Valk

 

Joost de Valk developed and founded CSS3.Info, the biggest CSS3 resource in the web in 2006 and sold it three years after. He is also the builder of Qiux, a command application for browsers. Currently he’s running a weekly podcast with fellow SEO Frederick Townes, the WordPress Podcast. The podcast tackles how to optimize web use, most especially the WordPress to work better for the business.

This 29-year old Dutch guru lives with his young family in his native Netherlands. His combined background in web developing, marketing and entrepreneurship makes him the best person to consult for online marketing. He also loves public speaking and has attended numerous forums and conferences relevant to SEO, as the speaker.

 

10. Dev Basu

Dev Basu

 

Dev Basu is a recognized expert in the industry of SEO, social media marketing and Local Search. He’s also the founder and the serving CEO of a Toronto based internet marketing agency. His firm focuses on supporting Fortune 1000 companies as well as small and medium sized businesses. His résumé includes a solid six years of SEO experience from companies like Microsoft Canada, Search Engine People, OANDA and Publipage.

Dev is about the most enthusiastic speaker for the industry. He’s also the most sought after speaker in conventions, conferences and forums that promotes SEO. He has promoted SEO not only as a viable career but also as a technical and marketing art.

 

 

11. Lee Odden

Lee Oden

 

Lee Odden is a veteran internet marketer that specializes in supporting B2B firms like Marketo, BT, McKesson, HP, PRWeb, the PRSA and StrongMail. He is also the CEO of TopRank Online Marketing, a strategic internet marketing firm that provides consulting, training and implementation services. They cover everything, from content and search to email and social media marketing.

Lee’s enormous contribution to the business has been cited in notable business publications like Fortune Magazine and The Economist. He’s also into writing. He’s an active writer/blogger in TopRank’s Online Marketing Blog. Currently, he’s finishing his first book, Optimize: Win More Customers with Social Media, SEO and Content Marketing.

 

 

12. Neil Patel

Neil PatelNeil Patel has co-founded two very successful Internet companies, Crazy Egg and KISSmetrics.com. These two companies were instrumental in the online success, financial success to be more specific, of many notable companies like AOL, General Motors, Hewlett-Packard and Viacom to name a few. Neil also holds advisory positions in WhitePages.com, PayPerPost, Docstoc, BuddyTV and Cheezburger.

At age 21, Neil has been named to the top 100 bloggers by Technorati and has been hailed as one of the top influencers on the web by no less than the Wall Street Journal.

 

 

13. Andy Beal

Andy Beal

Andy Beal is the industry’s signature good guy and an online reputation expert.. A company who aims to build a good name and reputation in the market depends on Andy for advice. He is considered the most respected of the experts on reputation management. His most notable clients include Motorola, Lowes, NBC and GlaxoSmithKline. Organizations like Business Week, ABC News and Forbes are also among his clientele.

Andy is keeping busy as an active blogger in Marketing Pilgrim and SEM Vendor and Trackur’s tools in social media monitoring. He’s currently working on his book titled, Radically Transparent: Monitoring & Managing Reputations Online.

 

14. Jennifer Laycock

Jennifer Laycock

 

Jennifer Evans Laycock is the president and founder of SugarSpun Marketing, Inc. The agency aims to help small to mid sized businesses in developing and implementing effective, sustainable and relevant social media practices. She also works to provide small businesses learn how to get closer to their customers online by blogger outreach, reputation management and corporate training. Her most notable clients include American Greetings, Verizon, the State of South Dakota and Bridgeport Hospital.

Jennifer is also the popular “mommy blogger” that owned the Lactivist Blog and an adjunct professor at Rutgers University. She also holds a Social Media Faculty Chair for Market Motive and the Editorship of Search Engine Guide.

 

15. Todd Malicoat

Todd Malicoat

Todd Malicoat also known as Stuntdubl , has been in the SEO business for the last 10 years, half of which were with Todd in the executive level. His work as a consultant on search marketing management and creation of training documentations has yielded popular brands like PBS.org or the Public Broadcast System, Thomas Industrial, Meredith Corporation, Rasmussen College and Real Networks. He’s also a faculty member of MarketMotive.com and is responsible for coming up with its online marketing curriculum.

Todd is one of the self-taught gurus of SEO. He started by reading a lot of online instructional sites and forums. Right now, although he still do consultations for companies, he’s more focused into his own firms and speaking engagements that promotes SEO.

 

16. Jim Boykin

Jim Boykin

 

Jim Boykin is the founder and CEO of We Build Pages. His firm is focused on organic SEO and link building campaigns. 25 of the company’s 45 people are Link Ninjas and are dedicated to improving clients ranking thru link building. The company also offers SEO tools, web design creation and SEO trainings.

Jim is also the owner, CEO and Sensei of Internet Marketing Ninjas. He’s an active blogger and will respond to chats at www.jimboykin.com. Jim is a graduate from Rider University

 

 

17. Andy Beard

Andy Beard

 

Andy Beard is the owner and of Keedz Ltd., an internet consultation and niche marketing firm. He also serves as a consultant to Modapol. In the past, he held the directorship of business development for Techland wherein he designed, developed and marketed for major clients like Creative Labs, Videologic and Aureal Inc. He was instrumental in Techland tremendous growth from five employees to a total of 85 when he left.

Andy considers himself the jack-of-all-trades of anything internet and computer related tasks and is a product manager of uQast. He graduated from South East London Technical College and is currently residing in Kalisz Area, Poland.

 

18. Danny Sullivan

Danny Sullivan

Danny Sullivan has been considered as the leading SEO guru and has been mentoring SEO professionals for nearly 15 years already. In 1995, he undertook a challenging study on how web pages are indexed. The results of his endeavor are published online as “A Webmaster’s Guide to Search Engines” His expertise and services had been well sought-after not only by clients but also by the media and educational institutions. He has repeatedly been quoted by The Wall Street Journal, USA Today, Forbes, The New Yorker, The Los Angeles Times, Newsweek and other reputable institutions.

Danny is currently leading Search Engine Land that covers search engine news and marketing of which he’s also a part-owner. He continues to write and has an active personal blog called Daggle.

 

19. Jordan Kasteler

Jordan Kasteler

Jordan Kasteler is also known as the Utah SEO has been into SEO and internet marketing for 10 years now. He is currently connected with BlueGlass Interactive, Inc. and serves as the SVP of Content Development and Managing Partner. He has also worked with Overstock.com and co-founded Search & Social. Jordan owns the Search Engine Journal, one of the industry’s leading publishing sites.

Jordan is an avid speaker and is a regular in SEO campaign circuits promoting internet marketing and SEO in general. He’s also a prolific writer, with continuous contributions to SearchEngineLand, SearchEngineJournal and SearchEnginePeople. Jordan was awarded the Best Social Media Content Guru in 2009.

 

 

20. Matt Mcgee

Matt Mcgee

Matt Mcgee is the Executive News Editor of Search Engine Land. He started as a writer for the popular SEO publishing site in 2007 as a contributor to a column called “Small is Beautiful” and then joined the company a year later as Assignment Editor. He also holds the editorship of Sphinn. Before concentrating his efforts in online journalism, Matt was also a leading SEO consultant and provides consulting as well as training services to businesses.

He started on SEO back in 2000 where Google was just emerging. Matt is also an avid evangelist on the positive attributes of SEO and online marketing. He’s constantly on speaking engagements and has been interviewed by Wall Street Journal, USA Today, Inc. and others. On the side, he maintains a personal blog on the rock band, U2.

 

21. Will Critchlow

Will Critchlow

 

Will Critchlow is the Chief Strategist of Distilled, a relatively small web design and SEO company based in London. He co-founded the company in 2005 with his friend Duncan Morris and is now the main man of the company where he is keeping busy with writing and presenting search designs and meeting up with clients. He has been quoted a lot on SEO and internet marketing by prominent media outlets. Will is also a regular speaker in SEO conferences and conventions.

Will is a holder of a degree in Mathematic from the University of Cambridge which included his work on a thesis on auction theory. He has previously worked as a programmer, strategy consultant and as a floor sweeper. He is also a Google Qualified Professional.

 

 

 

ADDENDUM:

22. Bill Slawski

Bill Slawski

William Slawski is the president and CEO of SEO by the Sea, an SEO services provider. The company started in 2005 as a blog intended to inform people on the workings of internet marketing and search engines. Bill was working by the sea side of Harve de Grace, Maryland with a view of the Chesapeake Bay, thus the name of the company. He’s also a valuable contributor the industry’s journal writing for Website Magazine, Target Marketing and Search Marketing Standard.

Bill has been into SEO and internet marketing since 1996. He’s a graduate from the University of Delaware with a degree in English and a Juris Doctor degree from the Widener University School of Law. He worked in various trial courts in Delaware including a court manager and administrator position in the Supreme Court of Delaware. After 14 years of Law, he left a secure position to pursue a full time career in SEO. His most notable clients include Harvard Business School, The American Psychological Association, Baltimore.org, Johns Hopkins University and Zurich NA.

 

Top SEO Gurus : They Dared to be Different by

Related posts:

+Mark Acsay III is an Inbound Marketing Strategist based from the Philippines and the author Webby Thoughts blog. He loves agile content marketing fueled with creativity and efficiency. You may connect with his twitter at @markacsay

    20 Comments

    • Thanks Andy for dropping by! Just met Todd Malicoat here in the Philippines and I hope to meet you soon as well!

      Mark

      25/10/2011

  1. i think you forgot the following SEO guru; Shaun Anderson, Brad Callen, Vic, Courtney, etc… :P

    make money online

    24/10/2011

  2. Hi Mark,

    Thanks for posting about these key people in SEO – having been in SEO for around a year now, I’ve found many of the sites listed here to be VERY helpful, and now I have even more to check out.

    Thanks !

    Aron

    26/10/2011

  3. Hey, these guys ROCK!… thank you for this article

    Keith

    Keith Everett

    01/11/2011

    • Thank you for dropping by Keith. Yeah, they are SEO rockstars.

      Mark

      01/11/2011

  4. Thanks, list is great, I will shatter it to my blog buddies.

    Aschatria

    01/11/2011

  5. ‘Matt Cutts have a PhD’?? – surely it’s Matt Cutts HAZ a PhD. bye

    Laura Swain

    02/11/2011

    • Thanks Laura for dropping by! I stand corrected. Cheers!

      Mark

      03/11/2011

    • Thanks for the list of top seo’s. It’s nice to know who the top people are and who you will get the most value from following. I always love reading new tips and tricks from the people who know what they are doing and have been successful doing it.

      Sean

      04/02/2014

  6. Its good to see the guys and girls who have shaped the digital Marketing agency over the last 10 or so years.
    However, with enough work, perhaps the next guru has commented on here? Just a thought!

    Martin

    10/11/2011

  7. By the way im not saying thats me :P
    Im just saying

    Martin

    10/11/2011

  8. I hope that one day we’ll have a Filipino on this exclusive list.

    Marvs

    11/11/2011

  9. i really love to read SEOs, glad i’ve known some people behind good advices.

    roy

    11/11/2011

  10. It’s interesting to put some faces behind the big names and SEO sites we see every day. I’m amazed they have multiple interests and outlets. I have so much to do with my clients I couldn’t imagine doing anything on the side!

    EileenM

    11/11/2011

  11. Thanks for the great posting. I’m still in the learning curve in SEO. Plenty of things to learn and this list will certainly help me to identify those I should look up in this field. Btw, your blog is freaking awesome.

    Ismail N

    02/07/2012

  12. Thank you for this very useful list of seo gurus

    Naresh

    03/07/2012

  13. This is a very interesting list of top SEO gurus. I am going to put them on my RSS feed. I can’t believe I haven’t heard of most of these guys. The only one I heard of is Matt Cutts. Thanks for the list!

    Nathan Conner

    09/11/2013

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