This is one great Viral Marketing creativity.
Paris has 12 million population and dubbed as the City of Light and Fasion Capital of the world. Tourists flocks the area and car parking is a major problem. People will do everything to fit their cars when they find a parking space. They are so aggressive that they would even use their bumpers to get one more inch in space to fit in a parking space.
How did Ford tapped this problem and turn it to their advantage?
See how they did a viral video to promote their new smart parking technology featuring their real world pinball game!
So do you want to get one?